# TheCMO > TheCMO is an AI marketer for marketing agencies and companies. It works inside your Google Ads, Meta, Analytics, Google profiles and websites: it finds wasted spend, writes ads, builds pages and writes client reports. It checks every account every night and never changes anything live without your OK. We build it and set it up around how you work; then your team runs it, or we run it for you. ## Pages - [How it works](https://www.thecmo.ai/how-it-works/): we build it and install it; your team runs it, or we run it for you. - [For agencies](https://www.thecmo.ai/agencies/) - [For companies](https://www.thecmo.ai/companies/) - [Why TheCMO](https://www.thecmo.ai/why-thecmo/) ## Who it is for - Marketing agencies that manage many clients. - Companies with their own in-house marketing team. It is not self-serve software and not a tool for one person. A whole team uses one install at the same time, each with their own login and role: marketers, an approver, the owner, and each client, who sees a plain report. ## How it works - Each client or brand has its own history that everyone on the team can see. - Every live change is previewed first (what changes, the risk, how to undo it), approved by the right person, made once, checked, and recorded. - The customer's SOPs and client knowledge are loaded into it. Where the customer's rule and TheCMO's default disagree, the customer's rule wins. - Any audit or report can run on a schedule. In development: learning what the team does and offering, one step at a time, to prepare a repeated fix for approval, then to act within a limit the team sets. Each step offered once and declinable for good. - Teams use TheCMO's own chat, or connect it to Claude or another MCP-capable assistant. ## Why it is more than a bundle of AI skills Full page: https://www.thecmo.ai/why-thecmo/ - Know-how: 20 areas of marketing (over 3,100 lines of written method, 82 reference files, 38 tools that check the work), including how Meta, Google Ads, Analytics, Shopify and call tracking each take credit for a sale. - Connections in use: Google Ads, Meta Ads, Google Analytics, Google Search Console, Google Business Profile, CallRail, Shopify, Vercel. Each client's accounts are read every night (Google Ads 20 reports, Meta 22, Analytics 14). - Actions: 31 kinds of change on Google Ads, 27 on Meta, 10 on Google Business Profile, plus website publishing. Every one needs approval. - Findings across platforms: broken Analytics-to-Google Ads links, changes Google auto-applied that nobody approved, tests that never served, Meta conversions missing from standard reports, reach double-counted across ads. - Outcomes: after an approved change, it compares results with the account's own history and the rest of the account, and returns won, lost, held or inconclusive. - Leverage: every account checked nightly, one shared record for the whole client book, and the team's playbooks applied everywhere. ## Free guides: Claude and ChatGPT for marketing - [Claude and ChatGPT for marketing](https://www.thecmo.ai/claude-for-marketing/): what we learned running an agency on them. - [How to get Claude to actually understand a Google Ads strategy](https://www.thecmo.ai/claude-for-marketing/google-ads-strategy/): full account data, the strategy written down, a metric dictionary, diagnostic patterns, the culprit walk, a coverage line, a fixed answer shape, approval before changes, and a copyable skill. - [Marketing skills for Claude](https://www.thecmo.ai/claude-for-marketing/marketing-skills/): how skills load, what makes a good one, and where skills stop. - [ChatGPT for marketing](https://www.thecmo.ai/claude-for-marketing/chatgpt-for-marketing/): what it is good at, where it goes wrong, and how to set it up. - [MCP for marketing](https://www.thecmo.ai/claude-for-marketing/mcp-for-marketing/): the official Google Ads and Meta ads servers and the safety rules for live accounts. - [How we rebuilt thecmo.ai to show up in ChatGPT](https://www.thecmo.ai/claude-for-marketing/how-we-built-thecmo-ai/): a teardown with the keyword research behind it. ## Proof - The team behind TheCMO runs its own agency, Fruitful Local, on it: marketing for 20 local service businesses. From April to August 2026 it delivered 1,481 calls and enquiries for them. - Fruitful Local is the only agency using it so far. ## Pricing Priced per install, by the number of clients or brands and the channels used. The price is given on the first call. ## Contact - Book a 30-minute call: https://calendly.com/cmo-thecmo/30min - Email: cmo@thecmo.ai - Site: https://www.thecmo.ai/