How it works

We set it up. Then your team runs it, or we do.

TheCMO is not software you have to figure out alone. We set it up around how you already work and connect your accounts. Then your team uses it every day, or we use it for you.

  1. 01

    A 30-minute call

    You see TheCMO working on real accounts. We learn how your team works and which clients or brands come first.

  2. 02

    We set it up around you

    We teach it your SOPs, your ad structure and what you know about each client. Your way wins over our defaults.

  3. 03

    We connect your accounts

    Google Ads, Meta, Analytics, Search Console, Google profiles, call tracking, Shopify and your sites.

  4. 04

    It starts working

    Your team logs in and asks it for the work, or we run it for you. Either way, nothing goes live without a yes.

Two ways to have it

Agencies with a real team usually run it themselves. Brands, and agencies that would rather not run another system, have us run it.

Your team runs it

For agencies and in-house teams that want it as part of how they already work.

We do

  • · Set it up to follow your SOPs and the way you work
  • · Connect every client’s accounts
  • · Show your people how to use it
  • · Keep it working and up to date

You do

  • · Decide the plan for each client
  • · Ask it for the work: audits, ads, pages, reports
  • · Say yes or no to anything that goes live

We run it for you

For brands and agencies that want the work done without running another system.

We do

  • · Everything in the other option
  • · Use it every day to do the work: audits, ads, pages, reports
  • · Tell you in plain words what we did and what it did for you

You do

  • · Set the goals and the budget limits
  • · Say yes or no to anything that spends or goes live
  • · Read one short report

What we connect

It reads these every night for every client. It only changes something after you say yes. Your team can also use TheCMO from inside Claude.

Works inside

  • Google Ads
  • Meta Ads
  • Google Analytics
  • Search Console
  • Business Profile
  • Shopify
  • CRCallRail
  • Vercel

Use it from

  • Claude

What a normal day looks like

Someone types what they want, like “audit Harbor Dental’s Google Ads” or “write three new Meta ads for the spring offer”. TheCMO does the work in the real accounts and replies with what it found, what it checked, and anything it could not see.

When it wants to change something live, a yes or no button appears right there, with what will change and how to undo it. When an answer needs charts, it sends a link to a report page you can forward.

What we keep doing after setup

  • Keep it working as Google, Meta and the other platforms change.
  • Keep teaching it what good marketing looks like.
  • Tell you in plain words when something did not work.
  • Add clients, brands and people as you grow.

What it costs

The price depends on how many clients or brands, which channels, and whether your team runs it or we do. We give you the number on the first call.

Straight answers

How long does setup take?
It depends on how many clients or brands and which accounts. We work it out on the first call and give you a date then.
What do we need to give you?
Access to the accounts you want connected, your SOPs in whatever shape they are in, and what you know about each client. Messy is fine. Sorting it out is our job.
Can we start with you running it and take it over later?
Yes. It is the same system either way, so taking it over is a matter of logins and a bit of training, not starting again.
Where does it run?
On our server, or on yours if you prefer. Either way your clients and their data stay yours and are never shared with anyone else.
What happens when Google or Meta change things?
Keeping TheCMO working with Google, Meta and the rest is our job, not your team’s.

Start with a 30-minute call

You see it working on real accounts and leave knowing what yours would look like.

Book a 30-minute call